Consmr Goes Mobile, Moves Closer To Becoming Yelp For The Supermarket

Back in July of last year, we wrote about a New York City-based startup, called Consmr, which was attempting to build the Yelp, or Rotten Tomatoes of consumer goods. There's now more web research on consumer goods than ever before, but few resources that use crowdsourced data and social integration to recommend the right product. There are cool sites like Fixya, but opportunity for a service that provides ratings and reviews of consumer packaged goods. At the time, Consmr was just starting out and to really up its value proposition, it was focused on becoming a data-vore and growing its user base to increase the quality of its recs before adding a component. Of course, for a service like Consmr, it's all about the aisle experience -- being able to whip out your phone at the point of (in)decision. So, today Consmr added a big piece to the puzzle, launching its iPhone app, which is now powered by over 100K user ratings.

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